In the Spotlight
Press & Media
From the silver screen to the printed page — here's where Primitive Witchery has made its mark.
Disney · 2022
Hocus Pocus 2
Primitive Witchery's handcrafted bottles were featured at the end of Disney's Hocus Pocus 2 — a moment that brought Loren's work to an audience of millions.
Each bottle is handcrafted and spiritually prepared, blending folk art tradition with authentic witchcraft practice. Seeing them on screen was a testament to the magic that goes into every piece made at Primitive Witchery.
Watch on Disney+
The shop cat alongside Loren's spell bottles — Hocus Pocus 2 closing scene
Behind-the-scenes screenshots — Loren's work visible throughout the set
It's Florida, Man · Season 1
The Mermaids Episode
A Primitive Witchery spell bottle takes center stage in the Mermaids episode of It's Florida, Man — wielded by a witch who uses it against her enemy and hangs it on her fence.
The bottle's hand-illustrated label and dark finish are clearly visible in close-up shots, showcasing the craftsmanship that goes into every piece made at Primitive Witchery.
The spell bottle hung on a fence — It's Florida, Man S1
Close-up of the hand-illustrated label — It's Florida, Man S1
Red Wheel / Weiser · 2026
The Crafty Witch's Guide to Cord Magic
Loren Morris's debut book, published through Red Wheel/Weiser, is a comprehensive guide to one of her most beloved magical practices — cord magic.
From the basics of fiber and knot work to advanced spellcraft, this book gives readers everything they need to weave intention, energy, and magic into their practice. Available for pre-order now.
Press Inquiries
Primitive Witchery spell cords and bottles have been sold to notable public figures upon request.
For media inquiries, interview requests, or collaboration opportunities, please reach out directly.
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