Primitive Witchery cover photo featuring a rune covered primitive moon, mushrooms, a dark forest, and a crow with magical elements

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The artist and author, Loren Morris, with Liluye, a red-tailed hawk that she works with.

The pathway going to the herb room and greenhouse where the creator works on her apothecary offerings.

A cauldron decorating one of the many herb gardens.

Who Am I?

I'm Loren, and I've been a practicing witch for over 25 years. My practice is rooted in Norse and Celtic traditions, grounded in history, and built around all the things that I love; cord magic, botanical craft, and arts and witchy crafting, plus I love the kind of magic that has dirt under its fingernails. Through Primitive Witchery, you can buy folk magic supplies that are crafted by hand from real materials and lots of research. I am also trained in 3rd degree Usui Shiki Ryoho Reiki, as well as Tuning Fork Healing, and Crystal healing.

I live in the mountains of East Tennessee with my forever love, a houseful of animals, and apothecary garden that keeps getting bigger, and more herbs drying in the rafters than is probably reasonable. I also volunteer my time working at a local raptor habitat.

Welcome, I'm so very glad that you are here.

The photo above is Loren holding a female red‑tailed hawk named Liluye during a falconry enrichment session.

What is Primitive Witchery All About?

My shop, Primitive Witchery, grew out of my practice. Everything that I make here comes from the same place my personal magic does, from real research, real materials, and my love and respect for the spirits and nature around me.

I started out on Etsy so many years ago and quickly became the best seller for captured fairy light jars, maintaining a five star rating. I became a wholesaler for many shops and my spell bottles have been featured in Disney's Hocus Pocus 2. My book "The Crafty Witch's Guide to Cord Magic" is now published and available wherever books are sold.

The photo above is the stone walkway leading to Loren’s herb room and greenhouse at Primitive Witchery.

Why Should You Follow Primitive Witchery?

When you follow Primitive Witchery, you're not just following a shop. You're getting a practitioner who's still actively working, still learning (because you should always be learning), and genuinely excited to bring you along.

There's always something new to discover here; new products rooted in real craft, educational content drawn from history, and magic that actually means something.

The photo above is shows one of my garden altars with a black cauldron surrounded by the herbs I work with.