Primitive Witchery – Authentic Witchcraft Techniques and Handcrafted Magic

by artist & author Loren Morris

Discover Primitive Witchery

Our Witchcraft Philosophy

Primitive Witchery emphasizes the power of traditional magic and nature-based practices. Explore our approach to crafting authentic spellwork rooted in ancient traditions.

Loren Morris, owner of Primitive Witchery

Who am I?

I'm Loren, and I've been a practicing witch for over 25 years. My practice is rooted in Norse and Celtic traditions, grounded in history, and built around all the things that I genuinely love; cord magic, botanical craft, and arts and witchy crafting, plus I love the kind of magic that has dirt under its fingernails. I am also trained in 3rd degree Usui Shiki Ryoho Reiki, as well as Tuning Fork Healing, and Crystal healing.

I live in the mountains of East Tennessee with my forever love, a houseful of animals, and apothecary garden that keeps getting bigger, and more herbs drying in the rafters than is probably reasonable. I also volunteer my time working at a local raptor habitat.

Welcome, I'm so very glad that you are here.

The apothecary garden and walkway at night with lights

What is Primitive Witchery all about?

My shop, Primitive Witchery, grew out of my practice. Everything that I make here comes from the same place my personal magic does, from real research, real materials, and my love and respect for the spirits and nature around me.

I started out on Etsy so many years ago and quickly became the best seller for captured fairy light jars, maintaining a five star rating. I became a wholesaler for many shops and my spell bottles have been featured in Disney's Hocus Pocus 2. My book "The Crafty Witch's Guide to Cord Magic" is coming from Red Wheel/Weiser in July of 2026.

A cauldron in the garden at night with lights

Why should you follow Primitive Witchery?

When you follow Primitive Witchery, you're not just following a shop. You're getting a practitioner who's still actively working, still learning (because you should always be learning), and genuinely excited to bring you along.

There's always something new to discover here; new products rooted in real craft, educational content drawn from history, and magic that actually means something.

Coming Soon

Store Coming Soon

Handcrafted magic items, spell bottles, and more — rooted in real craft and genuine practice.

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Primitive Witchery

Kingsport, TN 37664

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